A few things
I tried.
While I was building the site, I spent time with a few versions of the pieces you hover, tap, and read. This is some of that work.
Getting the tape right.
I wanted the tag to feel like a strip pulled from a roll. Choose a version to see it on the same case-study card.
Ally
Turning everyday banking into a reason to come back.
Where it appears
Case studies, categories, offers, and the timeline.
Three places to use it.
The marker had more range than I expected. It could sit behind a phrase, underline a line, or fill a button. Hover and try each one.
The lens for organizations is Experience-Led Growth. For people, it is Cognitive Endurance.
Where it appears
Owned ideas, selected lines, and calls to action.
Giving objects a response.
I tried a few types of movement until each one felt right for the thing it belonged to. Hover each card.